I recommend taking a scientific approach to your beauty regime and look to the colour wheel for inspiration. Tints that are completely opposite on the spectrum attract and flatter one another so, if your eyes are super-red, use the complete opposite hue—a cyan blue—as your creative solution. For office-appropriate wear that still looks cool, apply pigment with a wet, fine-tipped brush along your waterline and subtly at the base of your upper lashes. Blue shadow is no longer reminiscent of the ’80s: Jil Sander, Zac Posen, 3.1 Phillip Lim, and Chanel all put sea-blue eyes on their runways for Fall 2011, and we especially love Outremer Single Eyeshadow by Nars ($26, narscosmetics.com) for its extreme azure illumination.
